Tag: UX
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Understanding Users with Journey Maps
Journey maps help understand the actions, emotions, and behaviors of users as they interact with a service or product.
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3 Idea Generating Methods Better than Brainstorming
While a common approach to generating ideas, brainstorming can only generate so many ideas. Other methods might lead to deeper investigation, and create higher quality solutions Provocation Creative Technique The creative provocation method fires up my creative problem-solving. In this method, you’re not simply brainstorming. Instead, you’re challenging the problem in a completely new manner.…
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Defining Problems with Point of View Statements
Developing a positive user experience for users should be the goal of every designer. However, before jumping into designing a solution for a user, one first has to define the problem. Defining a user’s problem can be challenging. One issue for one user might not be the same as another user, and designing a one-sized…
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Personas: A Necessary Tool?
While designers and marketers rely heavily on developing mock personas of people, is the process flawed? Developing personas start the design process when design thinkers and marketers prepare a new solution for specific users. The process prompts researchers to examine future users or customers by creating a user profile. By developing fake personas, developers can…
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3 Ways to Research Empathy
Without empathy, design thinkers fail to meet the needs of their users. To design solutions for problems, first, one must practice empathy. A core tenet of design thinking, empathy, forces design researchers to understand a user’s issues fully. The first step to designing a solution includes studying the user. Exploring and researching the complex needs…
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Improving School Websites with Usability Research Methods
Many school districts develop poorly designed websites that frustrate and confuse users. A solution? Understand the user needs for the website.
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The Five Whys Analysis
While many methods exist to research problems and solutions, one more simple and effective technique includes the five whys analysis. This technique focuses on cause and effects relationships and quickly digs deep into the root cause of an issue. The technique breaks down processes into a sequence of events and identifies relationships within the problem.…
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Planning with Backcasting
Suppose you’ve ever watched the evening news. In that case, you might have noticed that one of the most popular local television segments includes the weather forecast, a prediction of what weather will look like at a given time. Instead of forecasting and predicting the future, I’d like to introduce you to the concept of…
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Celebrating Failure with Iterative Design
Do you remember the first time you rode a bicycle? Here’s a scenario, let’s say you tried to ride your bike nine times but kept falling off. However, on the tenth try, you maintain your balance and ride the bike down the street. A teacher grades your experience in this scenario: one out of ten…