Tag: social media

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  Creating a Social Media Campaign for 120 Years of the New Bedford Whaling Museum

  On July 23, 1903, 100 members organized and ratified the bylaws for the Old Dartmouth Historical Society. The group would transition into today’s New Bedford Whaling Museum a few years later. The New Bedford Whaling Museum partnered with me to help create an engaging social media campaign to celebrate its 120th anniversary. We broke the…

  August 13, 2023

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  Into the Breach: An Open Letter to Online Privacy

  I know conducting business on social media is overwhelming. There are many platforms, each with its strengths and weaknesses, and learning new platforms can be a time-staking process. This letter is for you and outlines the need to promote your business on social media and introduce you to best practices to keeping yourself safe. First,…

  October 16, 2021

• Diving Deep into TikTok’s Privacy Policy

  We’ve all been there. We install the latest and hip new cell phone application, and right after it opens for the first time, a 20 page privacy policy appears. In our excitement, we promptly close the window and don’t read the policy. Maybe we should start reading these policies. It shouldn’t come as a surprise,…

  October 9, 2021

• Gaining Insight from Analyzing Social Media Posts

  Every second of every day, a new post is posted to social media platforms. With millions of people vying for people’s attention, it can be a crowded space for companies, businesses, governments, and anyone with anything to say. Analytics can help improve the efficacy of social media posts. I recently have been curious about the…

  September 4, 2021