Fairmont State University- Content Strategy Proposal

Fairmont State University is a medium-sized state university located in Fairmont, West Virginia. The campus is nestled in the Blue Ridge Mountains and is home to more than two thousand students. While the campus is beautiful, the current website is not. Fairmontstate.edu is in dire need of a redesign. The website is overloaded with information, [...]

Content Strategy vs. Content Marketing

One of the things I’ve been confused about lately is the difference between content strategy and content marketing. The two concepts similarly blur the lines, but have two different applications. I’ve been seeing this quote circulating amongst content strategists recently: “Content marketers draw on the wall with magic markers, while content strategists use fine pens.” [...]

AHA! New Bedford Content Audit

I recently had the opportunity to explore best practices for developing content on the web. I wanted to research the effectiveness of AHANewBedford.org, a local institution in New Bedford, Massachusetts. AHA! New Bedford is a nonprofit organization that focuses on developing a monthly art festival celebrating New Bedford's art, history, and architecture. The celebrations increase traffic [...]

Kickstarting A Content Strategy

You know the adage, "Money doesn't grow on trees." Neither does content. Planning a successful content strategy doesn't happen overnight. Instead, it takes a great deal of preparation and foresight. Preparing a content strategy is so important for many reasons. When developing a clean and concise content strategy, creators need to: Identify the purpose and [...]