Tag: Content Strategy
-
Improving Nonprofit Websites with Content Audits
Many nonprofit organizations’ websites try to do too much. Content audits help organizations better understand the strength and weakness of their website, and provides key insight to improve web presence.
-
Developing a Content Strategy for Nonprofit and Educational Websites
A comprehensive content strategy transforms your ineffective nonprofit or educational website into a highly engaging and useful website.
-
Content Strategy vs. Content Marketing
One of the things I’ve been confused about lately is the difference between content strategy and content marketing. The two concepts similarly blur the lines, but have two different applications. I’ve been seeing this quote circulating amongst content strategists recently: “Content marketers draw on the wall with magic markers, while content strategists use fine pens.”…
-
A Content Revolution
In 15 years, there has been a cataclysmic shift in how content is delivered to an audience. Content that was once created by a small group of people is now produced ubiquitously. In 2006, The New York Times wrote about a new video streaming website: Skinny guys with moppy hair in modest houses have officially staked their…
