Analyzing Google Trends for Business Locations

For this post, I wanted to simulate what it might be like to be a social media manager for a coffee company looking to expand its business in Massachusetts. The fictional coffee company, “To Bean or Not to Bean,” seeks to expand its locations to two to three bordering states. In this scenario, I’ll lookContinue reading “Analyzing Google Trends for Business Locations”

7 Ways to use Analytics to Improve Social Media Posts

We’ve all been there. We’ve produced something extraordinary, ran to social media, created a post, and then hit share. “Look at what we did!” you might’ve exclaimed, only to see no one saw your post. Before you delete your post and simply repost it, let’s look at 6 Social Media Analytic tips to improve yourContinue reading “7 Ways to use Analytics to Improve Social Media Posts”

Gaining Insight from Analyzing Social Media Posts

Every second of every day, a new post is posted to social media platforms. With millions of people vying for people’s attention, it can be a crowded space for companies, businesses, governments, and anyone with anything to say. Analytics can help improve the efficacy of social media posts. I recently have been curious about theContinue reading “Gaining Insight from Analyzing Social Media Posts”