I Want to Make Your Communication Stronger.
I’m here to help you spend less energy developing your communication and more energy engaging the right people at the right time.
My expertise includes:
- Creating powerful digital content, including film, photography, and illustration projects.
- Front-end web development and design.
- Developing engaging web and social media content strategies
- Usability testing and helping you understand your audience.
- Simplifying communication workflows and distribution
- Improving communication strategies with web metrics and analytics
Strategic Communication Projects
Fairhaven High School Dedicates Press Box to Gil Santos
The following is a sample of the work I’ve been doing for the Fairhaven Public Schools. Friday night lights return. On a crisp Friday evening, hundreds of students and fans packed into Fairhaven…Keep reading
Improving School Websites with Usability Research Methods
Many school districts develop poorly designed websites that frustrate and confuse users. A solution? Understand the user needs for the website.Keep reading
Why are so many school district websites terribly designed?
I’m a full time high school teacher, and work in a school that’s over a hundred years old. While our school has lots of unique strengths, our district website We’ve all attended a…Keep reading
Developing a Content Strategy for Nonprofit and Educational Websites
A comprehensive content strategy transforms your ineffective nonprofit or educational website into a highly engaging and useful website.Keep reading
Reimagining City Websites
Is there a better way? If you haven’t visited Newbedford-ma.gov recently, you aren’t missing much. Trust me. I live here, visit the website often, and wish it could amount to something much more…Keep reading
5 Education Hashtags Worth Exploring
If you’re an educator and not on Twitter, my only question is, why not? Yes, Twitter has become the haven for fact denying internet trolls. However, it’s also an excellent place for teachers…Keep reading
Content Alignment Strategy Case Study
Belfast City Council If you haven’t heard of Ireland’s largest northern city, Belfast, you will after this post. Belfast is home to 330,000 residents, and recently, the city wanted to take steps to…Keep reading
Visit NBMA: A Cell Phone Application Prototype
Prototypes rock! They save time, solve problems, and improve the final product’s usability. This case study explore the working prototype of a New Bedford, Massachusetts cell phone application.Keep reading
Understanding Users with Journey Maps
Journey maps help understand the actions, emotions, and behaviors of users as they interact with a service or product.Keep reading
3 Ways to Research Empathy
Without empathy, design thinkers fail to meet the needs of their users. To design solutions for problems, first, one must practice empathy. A core tenet of design thinking, empathy, forces design researchers to…Keep reading