Into the Breach: An Open Letter to Online Privacy

I know conducting business on social media is overwhelming. There are many platforms, each with its strengths and weaknesses, and learning new platforms can be a time-staking process. This letter is for you and outlines the need to promote your business on social media and introduce you to best practices to keeping yourself safe. First,Continue reading “Into the Breach: An Open Letter to Online Privacy”

Diving Deep into TikTok’s Privacy Policy

We’ve all been there. We install the latest and hip new cell phone application, and right after it opens for the first time, a 20 page privacy policy appears. In our excitement, we promptly close the window and don’t read the policy. Maybe we should start reading these policies. It shouldn’t come as a surprise,Continue reading “Diving Deep into TikTok’s Privacy Policy”

Locating Business Insights from Digital Mapping

The area nestled between Eastern Rhode Island and hugging the Atlantic ocean to the cape is known as Massachusett’s Southcoast. The area is home to many communities such as Fall River, MA, New Bedford, MA, and Fairhaven, MA. These communities are also home to excellent restaurants, bars, and ice cream shops. There are many placesContinue reading “Locating Business Insights from Digital Mapping”

Analyzing Google Trends for Business Locations

For this post, I wanted to simulate what it might be like to be a social media manager for a coffee company looking to expand its business in Massachusetts. The fictional coffee company, “To Bean or Not to Bean,” seeks to expand its locations to two to three bordering states. In this scenario, I’ll lookContinue reading “Analyzing Google Trends for Business Locations”

7 Ways to use Analytics to Improve Social Media Posts

We’ve all been there. We’ve produced something extraordinary, ran to social media, created a post, and then hit share. “Look at what we did!” you might’ve exclaimed, only to see no one saw your post. Before you delete your post and simply repost it, let’s look at 6 Social Media Analytic tips to improve yourContinue reading “7 Ways to use Analytics to Improve Social Media Posts”

Gaining Insight from Analyzing Social Media Posts

Every second of every day, a new post is posted to social media platforms. With millions of people vying for people’s attention, it can be a crowded space for companies, businesses, governments, and anyone with anything to say. Analytics can help improve the efficacy of social media posts. I recently have been curious about theContinue reading “Gaining Insight from Analyzing Social Media Posts”