Blog Posts
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Personas: A Necessary Tool?
While designers and marketers rely heavily on developing mock personas of people, is the process flawed? Developing personas start the design process when design thinkers and marketers prepare a new solution for specific users. The process prompts researchers to examine future users or customers by creating a user profile. By developing fake personas, developers can…
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3 Ways to Research Empathy
Without empathy, design thinkers fail to meet the needs of their users. To design solutions for problems, first, one must practice empathy. A core tenet of design thinking, empathy, forces design researchers to understand a user’s issues fully. The first step to designing a solution includes studying the user. Exploring and researching the complex needs…
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Emotions and Web Design
Vimeo and YouTube offer users a video hosting platform, but each have a different emotional connection for users. People make hundreds of decisions each day. Emotions drive people’s decision-making from their clothes, the foods they eat, or the websites they choose to visit. Designers can tap into human behavior to improve the user experience for…
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Design Thinking and Reducing Graduate Burnout
Quinnipiac University’s Interactive Media Master’s program offers many opportunities for students, but leaves room for more. I’m in my final semester at Quinnipiac University’s Master of Interactive Media program, and to develop design thinking skills, we examined possible problems students encounter in the program. I recently had a wonderful opportunity to collaborate with Stephanie, a…
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Design Thinking and Disengaged Students
Now is the time to innovate classroom engagement with design thinking. I get it. Classroom educators across the country are at their breaking point. An assault of public opinion, lack of leadership support, COVID-19 protocols, increased workloads, and disengaged youth make teachers think twice about leaving the classroom. With classrooms challenging adults, imagine how difficult…
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Summer in the Seaport
This commercial features the sounds of summer as they fill New Bedford, Massachusetts during the Whaling City’s reopening after the 2020 Pandemic.
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Ghost Light Theater
Sixteen students collaborate virtually to produce a theater performance during the COVID-19 Pandemic.
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The Whaleman
Statues and monuments occupy public spaces across America. As people go about their busy days, are monuments becoming forgotten?
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Restart 2020
Three New Bedford artists rise above the 2020 COVID-19 pandemic and create artwork that inspires hope and healing to the Southcoast.
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DATMA Presents: Water 2021
DATMA presents Water 2021, a New Bedford, Massachusetts art installation highlighting the women workers of the water industry.