Today’s visual storytellers are under siege. While visual storytelling techniques are crucial to engaging today’s audience, newspapers and TV stations have disregarded best practices, and instead focus on quantity vs. quality models.
Newspaper, television, and media companies have abandoned effective visual storytelling strategies and have laid off large swaths of workers. Many veteran visual storytellers have been replaced with an iPhone and cheap, inexperienced labor. Today, many highly-skilled visual storytellers have found themselves unable to seek employment.
The decline in broadcast quality has decreased viewership and left communities in a media blackout. In some communities, the local press has become extinct, while other community media fights for survival.
How can a business or individual tell their story under these circumstances? We have to become the storyteller.
In this Ignite presentation, I present the decline of effective visual storytellers in the print and television industry.