Fairmont State University is a medium-sized state university located in Fairmont, West Virginia. The campus is nestled in the Blue Ridge Mountains and is home to more than two thousand students. While the campus is beautiful, the current website is not. Fairmontstate.edu is in dire need of a redesign. The website is overloaded with information, does not navigate well, and does not tell Fairmont State’s story in ways that engage people.
I’ve analyzed the current website and have identified areas of opportunity. I’ve developed a content strategy that focuses on creating content that aligns the university’s business objectives. This proposal can help transform Fairmont State’s website.